Why you should create an online shop to Sell ?
Online shop is a trending word in and around the world. In simple words online shop is nothing but a website or application by means of which goods or services are sold over the Internet. If we observe last 5 years the online shopping is booming in India and majority of people are selling on e-commerce website but very less number of people are selling their own website. Many people sell their products online through a well-known e-commerce website. That website allows to sell your products but you don’t have to spend money nor time to promote it as they will do it for you. This is how people usually sell but only some people like to own an online shop. However, they think that it’s not an easy task to sell online, especially through their own website.
Here I will show you why selling through your online shop are a good idea. I’m sure that after reading this article many will think about setting up an online store soon.
- Stand-alone from group
Having own online shop is like standing alone rather than in a group. When we sell something on E-commerce store you will be one among them and it allows the buyers to look in to other shops as well. It affects your business. However, owning an online store makes you to create shop as you like. You can be unique and also will have freedom to design the website as per your taste and also according to your product type. You can create your own listing also use your own pictures which you want. It makes your shop to stands aside with the others and attracts lot of customers.
2. Be the owner or boss
Many sellers like to own an online shop however it’s a difficult task for them because it’s expensive and also not easy to maintain. This forces the sellers to opt for a E-commerce site. However, your hands are tied up and you have to listen to them and sell according to their norms. Having an own shop helps you to sell as you like and can create your own norms and prices.
3. No Competition
There is no place in this world where competition doesn’t exist. However, in business it’s quite high. Even in online shops have lots of competition. However, your shop sells only sells your products and can compare among your products. This allows you to escape from price war. Once the customer visits your shop he can choose or compare among your products but not others. Not many will have patience to look into other shop and compare price with your shop. Potential customers will make their choice with in available products on your shop.
4. Attracts the loyal customers
Loyal customers are the backbone to any business. It is said that 75% of your customers only contribute to 25% of the revenue and 25% of your customers (loyal customers) contribute to 75% of the revenue. You can make own database with the customers through which you can reach your buyers by emails or SMS. It keeps your customers to engage with new stock and also offers. You can also give rewards or discount coupons to customers and keep them with you for long time.
5. Track the stock and Maintain the Orders
This is the biggest advantage of online shop. One can track the stock and also understand the customer behaviour. We will know which products are selling more and which are not. Using some inventory tools you can track your orders and stock at any point of time and also it will keep notify constantly. You can even be notified when stock level is low. This will save you time and money. And you can focus on more important aspects of your business.
6. Different listing
Online shop helps you to list products as your wish as you do in your offline store. In offline stores you will notice that there will be no two shops looks alike or or have similar listing but when we look at E-commerce websites you will see same kind of listing in all websites. Even the images used are exact copy. However, in your online shopyou will have full freedom to list and post images as you like.
7. Online selling behavior
E-commerce has been improving a lot in India and according to recent study buyers are showing more interest to buy online because of convenience(65%) and also the price(35%). One can shop sitting at home and the availability of internet has grown rapidly in recent times. According to a new study by Forrester Research, the online retail via mobile will grow at a CAGR of 15.6 percent, to reach $1 trillion in 2020, up from $539 billion in 2016. Indian market is expected to reach $64 billion by 2021, growing at a five-year CAGR of 31.2 percent. This makes opening an online shop can attract larger audience.
More internet penetration and shift to online buying giving you a chance to open online shop. It is also found that the future of Indian market is online shops over offline. competition over the web developers is helping you in your favour and getting online stores and websites at very little cost and maintenance is very easy. Not only this there are some start-ups which provides you to start your own website at absolutely free and also have tools which can makes you to feel relaxed. Don’t think much in opening online shop as the culture of creating online shops are increasing slowly. Hope you have understood what is an online store and what all benefits you have by starting an online store.
